BYD

Animation2025

BYD

About the project

Technology on stage.

Creative process

Sample text for the creative process: the references, decisions and technique behind the project, from the first sketch to the final image.

Color palette

Sample text for the palette: where the colors came from and how they organize the planes of the image.

Color 1001

HEX: #050708
RGB: 5, 7, 8
HSV: 200, 38, 3
CMYK: 37, 12, 0, 97
LAB: 2, 0, -1

Color 2002

HEX: #1B2528
RGB: 27, 37, 40
HSV: 194, 33, 16
CMYK: 33, 7, 0, 84
LAB: 14, -3, -3

Color 3003

HEX: #3B4A4D
RGB: 59, 74, 77
HSV: 190, 23, 30
CMYK: 23, 4, 0, 70
LAB: 30, -5, -4

Color 4004

HEX: #6E7D7F
RGB: 110, 125, 127
HSV: 187, 13, 50
CMYK: 13, 2, 0, 50
LAB: 51, -5, -3

Color 5005

HEX: #C0C5C6
RGB: 192, 197, 198
HSV: 190, 3, 78
CMYK: 3, 1, 0, 22
LAB: 79, -2, -1

BYD · After
BYD · Before
BeforeAfter

Artists & crew

Creative direction
Lucas Rosa
Production
Pink Studio
Client
BYD

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