Eudora Emily in Paris

This project was born from our passion for transforming bold ideas into visual experiences that captivate and surprise. Created for Eudora, a brand by Grupo Boticário and one of our longtime partners, this Out of Home film was developed to celebrate the launch of the fifth season of Emily in Paris alongside Eudora Siàge’s campaign.

With the world’s attention turning once again to Paris, we envisioned an intervention that seamlessly blended the universe of the series with the elegance of the brand. The result was Eudora Siàge Nutri Rosé taking center stage in front of one of the city’s most iconic landmarks: the Arc de Triomphe.

Every detail of this project was carefully crafted to make the concept feel as authentic as possible. From the initial creative concept, script, and storyboard to the 3D production, compositing, and final animation, every stage was executed with the level of craftsmanship and realism that has become the signature of our work.

For this project, we followed our creative pipeline, a process that begins with concept development through illustration and storyboarding, defining every frame, camera movement, and creative decision before production even begins.

During execution, we combined Photoshop, Blender, and After Effects into a seamless workflow, bringing together compositing, 3D modeling, lighting, animation, and final finishing to craft every detail of the scene. Throughout every stage, our goal was to achieve the highest level of photorealism and natural integration, making the intervention feel as believable, immersive, and cinematic as possible.

For the visual direction of this project, we carefully developed a color palette designed to evoke elegance, sophistication, and emotion. The delicate rosé tones became the focal point of the composition, reinforcing the product’s identity while conveying a sense of femininity, care, and premium quality. In contrast, the vibrant blue hues of the Parisian sky create a complementary balance, adding freshness, depth, and visual harmony to the scene.

Every lighting choice, color relationship, and atmospheric detail was intentionally crafted to seamlessly integrate the intervention with the iconic architecture of the Arc de Triomphe. More than simply showcasing a product within a famous landmark, our goal was to create a visual experience that felt authentic, aspirational, and cinematic, capturing attention while preserving the realism that defines our creative approach.

The result is a composition where architecture, light, and color work together to naturally elevate the product, transforming one of Paris’ most recognizable monuments into a powerful storytelling canvas while maintaining the highest level of photorealism and seamless visual integration.

In this breakdown, we reveal the complete creative process behind our Out of Home campaign for Eudora Siàge Nutri Rosé, showcasing how every stage was carefully developed from concept to final execution.

From the initial concept illustrations and storyboard to the 3D modeling, compositing, lighting, animation, and final color grading, each step played a fundamental role in creating a seamless integration between the product and the iconic Arc de Triomphe. This breakdown highlights not only the technical workflow behind the project, but also the creative decisions that transformed a bold idea into a cinematic visual experience with the highest level of photorealism.