McDonald's Big Mac
About the project
The classic, in high definition.
Creative process
Sample text for the creative process: the references, decisions and technique behind the project, from the first sketch to the final image.
Color palette
Sample text for the palette: where the colors came from and how they organize the planes of the image.
Color 1001
HEX: #6E441D
RGB: 110, 68, 29
HSV: 29, 74, 43
CMYK: 0, 38, 74, 57
LAB: 33, 14, 30
Color 2002
HEX: #AF4F1B
RGB: 175, 79, 27
HSV: 21, 85, 69
CMYK: 0, 55, 85, 31
LAB: 45, 36, 47
Color 3003
HEX: #B0834E
RGB: 176, 131, 78
HSV: 32, 56, 69
CMYK: 0, 26, 56, 31
LAB: 58, 11, 35
Color 4004
HEX: #E09A31
RGB: 224, 154, 49
HSV: 36, 78, 88
CMYK: 0, 31, 78, 12
LAB: 69, 18, 62
Color 5005
HEX: #E4BD75
RGB: 228, 189, 117
HSV: 39, 49, 89
CMYK: 0, 17, 49, 11
LAB: 79, 5, 41
Artists & crew
- Creative direction
- Lucas Rosa
- Production
- Pink Studio
- Client
- McDonald's
Thanks 4watching
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